Advertising agency
Agency that provides clients with a wide range of services including research; media planning; design, production, and placing of advertisements and publicity material; design of packaging and display systems; marketing and merchandising; and public and press relations.
History, UK
The first advertising agencies began in London in the early years of the 19th century. From advising on which media to use and buying the necessary space, the agent advanced to giving advice on how to fill it, writing the ‘copy’ or text matter, creating illustrations, and ordering engravings. Advertising has become increasingly sophisticated and schedules are closely coordinated not only with the manufacturer's selling operations but with the earlier stages of production planning.
© RM, 2010. All rights reserved. Helicon Publishing is a division of RM.
